The Value of Keyword Research Before Writing.

I never really understood the value of keyword research until I started writing this blog. I have read numerous 'how to' books and articles on keyword research. I have made and saved lists both long and short, made a stab at what are the really relative keywords, guessed at which would be the best to optimise my work of art with, and congratulated myself on actually getting something down on paper with these little gems - my chosen keywords - scattered liberally throughout the piece.

I know that Google Adsense sends its spiders to crawl across any web page or blog that it appears on, in order to discover what the main gist of the page is, and to decide what type of ads it should place on that page. But I didn't realise until now, how much the spiders rely on the keywords until I saw that the ads Google Adsense placed next to my previous post were all about unblocking drains!!!!

And so, finally, a light bulb moment! The value of keyword research and how you display those keywords on your blog, your lens, your website or in your article allows the search engines to know what you are truly writing about - Eureka!

Don't you just love it when a plan comes together! I think that calls for a cup of tea.